Marketing – Four Ps of Marketing

Marketing refers to actions that a business undertakes in order to promote the sale or purchasing of a particular product, service, or item. In modern times, marketing has become a highly specialized and scientific process with its own vocabulary, tools, and processes. For example, the marketing processes of some businesses involve creating a media event… Continue reading Marketing – Four Ps of Marketing

What is Marketing?

Marketing refers to various activities that a business undertakes in order to promote either the sale or acquisition of a particular product, service, or asset. In recent years, The New York Times classified it as “the science of knowing who.” Marketing is often defined as a set of practices aimed at promoting the public’s awareness… Continue reading What is Marketing?

Different Types Of Online Business Models

Online Business or e-commerce is any type of commercial activity or business that involves sharing information online. It may also be undertaken by any form of communication such as e-mail, fax or telephone. Online commerce comprises the exchange of services and goods between individuals, companies, groups and other organizations and is thus viewed as one… Continue reading Different Types Of Online Business Models